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Sponsorship of the Bikers for Kids Newcastle Toy Run provides you with an unparalleled opportunity to engage with families of Newcastle, a large sub-culture of motorcycle enthusiasts and recreational riders.  

The iconic event has been happening for over 40 years and with your support the legacy will live on for even more. The event attracts over 10,000 riders and enthusiasts from local, regional and even interstate areas, as well as over 10,000 visitors and spectators to the area.

The Newcastle Toy Run will provide an excellent opportunity for your organisation to:

  • Gain face-to-face exposure with a targeted subculture of motorcycle enthusiasts

  • Promote the benefits of your products and services to a large captive audience

  • Reach a wider audience within the community

  • Create, develop and enhance your brand credibility

  • Benefit from positive media exposure, including an extensive regional marketing campaign

  • Generate strong brand awareness

  • Enjoy increased sales opportunities for local retailers by providing options to tie in with the

    overall event experience. For example, restaurants taking outdoor bookings for brunch

    during ride, value-add offers and being a toy donation drop off point

  • Demonstrate your involvement, commitment and support of the local community 

Sponsorship is also a tax deductable expense for your business. 

All of our event partners receive the highest recognition for their support of The Bikers for Kids Newcastle Toy Run. Sponsors will be listed on the event website (sponsors page) and profiled on our Facebook page as soon as a sponsor agreement is reached. We have packages to suit all businesses and budgets and our dedicated team is here to help you get the very best out of your investment. 

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